From start-ups to established businesses, the pace at which we burn through online content is on the increase. The web’s insatiable thirst for words and images can be very hard to keep up with, especially for small businesses where responsibility falls to a very small group of people (or maybe just one).
Search engines LOVE content – images, copy, video, tags and categories. Get this right and you can see traffic increase substantially. People LOVE novelty and are constantly drawn to ‘grazing’ online information on their mobile devices. You need to capitalise on the ability to get your message out there at a relatively low price. BUT, there’s an awful lot of noise too – so make sure your content has clarity, concision and flare. People are wise to clickbait (mostly) and feel short-changed if the content of your post isn’t truly life-changing, amazing, stunning or horrifying; they may fall for it once, maybe even twice, but soon they’ll grow tired and reach for that mute button. Low-cost shouldn’t mean low-standards.
Our prescription for success: focussed content, thoughtfully and consistently produced.
Too often we hear of massively over-specified, and costly, websites that fail to deliver on the basic requirements for most small businesses: a high quality ‘shop window’ that is easy to maintain and doesn’t cost the earth to run.
We can help you to create a website that is right for your business – from start-up to rising star, business blog to online sales platform. Let’s talk about your requirements and create something that fits the bill for where you are now and, more importantly, where you want to be.
To arrange a free, no-obligation chat about your website, please get in touch.
I had this great idea for a blog post, but…
Already got your site up and running? It’s important to keep things up to date, create new content that conveys the ethos and values of your organisation in an up-to-date and effective way. We can help with content creation on a regular or ad hoc basis. Just give us your answers to four key questions (aside from your name and contact details) and that’s enough to get us started on bespoke content for you to use on your website, in marketing communications and on social media.
For many of our clients we also post the content online, prepare email communications and schedule social media posts too – but I digress!
Tell us your ideas, scribble out a mind-map, take a photo, share a video, send us a list of thoughts and let’s see where things take us.